Mindset Shift of the Week

Do you have “Silver-bullet Syndrome or SBS?” If you’re the owner of a small business, then it’s likely that you currently have or have had this syndrome at one time in your career.

SBS is where you essentially gamble on short-term sales and marketing solutions that you believe will yield big results. For example, spending $500 on Google ads and expecting a $25k return in just 30 days. Then when that doesn’t work, you quickly change tactics, spend more money expecting big returns and so on. SBS causes you to spend more than you would have, had you just done a few simple things….

I understand, because I too have suffered from SBS. And I’m here to tell you, it’s not your fault. I am an avid consumer of data, news, and social media, and everywhere I turn, there are ads promoting the “easy way” to get more sales, more social media followers, or ai tools to scale your business. Our culture loves overnight successes and says that you can be one too. You just need that one thing, that Silver Bullet Solution.

If you’re here, it’s because you are ready to scale your business and get lasting returns on your sales and marketing investments.

Real returns means that as business leader, you set goals based on your business’ capacity for growth, market potential, and competitive landscape.

You address underlying issues that have prevented you from successfully scaling in the past.

You also need to learn how to manage your emotions as you step into the unknown, which is the real source of stress, and reframe your state of mind to look for opportunities and minimize risk.

My newsletter, Less Stress. More Revenue.is designed to help you abolish SBS for good and make great decisions that have real, lasting returns for your small business. Each week I’ll send you strategies on how to minimize your stress and manage your negative emotions better, so you can make sound business decisions. We’ll crunch numbers (don’t be afraid), and I’ll also send you real-world insights that work specifically for small businesses, with smaller budgets compared to larger middle-market and small enterprise companies.

Sign up today. It’s free and I promise to only send you the good stuff!

Your environment, for good or bad, can impact your attitude, emotions, thoughts, and actions.

For example, imagine coming home after a long day at work.

It’s your night to cook dinner, so with groceries in hand, you open the door and enter into a world of chaos.

Your children are screaming and fighting over a game and your dogs have torn up the sofa. Anyone would be upset.

Conversely, your inner landscape, or attitude impacts your environment.

In our example, you’re understandably upset, but instead of screaming at everyone (dogs included) you take a deep breath and instead of reacting, you take calm decisive actions.

You set the groceries down, put the dogs outside, take the game away and send everyone to their rooms. Then you collapse onto the ripped sofa. It’s a leap, but you understand my point.

Currently, we are living through a cycle of tremendous change which is making most people anxious and afraid.

In the paper I mentioned by Dr. Rogers, he was concerned about the atomic age and how scientific advances threatened human-centered creativity. We’re having similar conversations today about AI.

Some imagine that AI will completely remake the economy and depending on where you stand, this is a frightening prospect.

But you still need to go to work and carry on. You need focus and clarity. You need some mental space before taking any action, thereby having a positive impact on your environment.

 

Try this:

When a worry thought comes into your mind, notice it, take a deep breath and ask yourself, “Is that happening now?” or “Do I need to think about this now?”

You’ll be amazed at how many fearful thoughts have little to do with what’s actually happening in your day-to-day world.

Of course, some thoughts are things you need to take care of right away. Some you can pick up again later. And others are fantasy’s you can let go.