Articles and more…
Make Friends with Self-Sabotage and Be More Successful
It was a deal of a lifetime. The Seller’s company was undervalued by several hundred thousand dollars. Our leadership team was thrilled. We’d been planning for this exact scenario, buy a slightly smaller company and acquire the resources to reach our five-year goal. A Letter of Intent was drafted and sent to Stan[1] and […]
The Secrets to Marketing (and growing) Your Service-Based Business P2
This article was originally published on November 20, 2024, and has been updated on November 12, 2025. Summary: Growing a service-based business requires a completely different marketing approach than selling products—and many business owners get stuck because they treat them the same. In this article, Krista shares her own journey from a bedroom startup to […]
The Secrets to Sales Success for YOUR Service-Based Business, Part 1
This article was originally published on March 18, 2024 and has been updated on November 11, 2025. Summary: Sales success in a service-based business isn’t about being pushy or perfect—it’s about having the right processes and communication. In Part 1 of this two-part series, Krista breaks down why most business owners struggle with sales (hint: it’s not because […]
Video: How to Build Trust and Thought Leadership
This article was originally published on January 17, 2024, and has been updated on November 3 , 2025. Summary: Building trust and thought leadership isn’t about shouting louder online — it’s about showing up consistently, sharing valuable insights, and letting people feel like they know you before they ever meet you. In this article, Krista […]
What is a CRO (Chief Revenue Officer)?
This article was originally published on May 12, 2022, and has been updated on October 29, 2025. Summary: The Chief Revenue Officer (CRO) is not just another executive title—it’s the linchpin that unites sales, marketing, and customer success under one coordinated growth strategy. In this article, Krista explains what a CRO does, how the role […]
You’re A Business Owner. Do You Have To Be Good At Sales?
This article was originally published on August 5, 2024, and has been updated on October 21, 2025. Summary: Digital marketing only works when you know exactly what you’re paying for, what you’re measuring, and what you can realistically expect. In this article, Krista breaks down the three essentials every business leader needs to maximize ROI—reviewing […]