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Your 2 Biggest Sales Mistakes, Fixed!
This article was originally published on April 5, 2024, and has been updated on October 21, 2025. Summary: Sales works best when it’s rooted in genuine connection, not pressure, persuasion, or long monologues. In this article, Krista breaks down the two biggest sales mistakes business leaders make (listening to respond and talking too much) […]
How to Get the Most from Your Digital Marketing
This article was originally published on August 5, 2024, and has been updated on October 17, 2025. Summary: Digital marketing only works when you know exactly what you’re paying for, what you’re measuring, and what you can realistically expect. In this article, Krista breaks down the three essentials every business leader needs to maximize ROI, […]
Video: 3 Things You Must Do When Sales are Flat and Sad 🙁
This article was originally published on October 17, 2023, and has been updated on October 2, 2025. Summary:When sales are flat and leads have slowed, it’s tempting to chase something shiny and new—but the real answers are often hiding in plain sight. In this article, Krista walks you through three key actions to get your […]