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The Secrets to Marketing (and growing) Your Service-Based Business
I started my first service-based business in 2012 on a computer in my bedroom. At the time, my daughters were 12 and 10 years old and still very much in need of my attention. To set new boundaries, I told them that when mommy had her shoes on, she was working and not to be […]
Youâre A Business Owner. Do You Have To Be Good At Sales?
Are you a natural salesperson, outgoing, and with a large social network? – Or are you more introverted and want to âdo the workâ? There can be advantages and disadvantages to either personality type, but the most important thing is that you recognize your need to be the face of the company. That may mean pushing […]
How to Get the Most from Your Digital Marketing
The key to achieving the most from your digital marketing efforts involves three main elements: 1) Reviewing Contracts, 2) Setting Clear KPIs, and 3) Establishing Reasonable Expectations. Let’s face it, many business owners dread the nitty-gritty details of contracts and KPIs. They prefer to focus on what they do bestârunning their business. However, neglecting these […]
Your 2 Biggest Sales Mistakes, Fixed!
I love sales! I love it because at its core, sales (and selling) is about building strong relationships while helping your customers solve a key problem. When done correctly, sales will help you build long-term, profitable relationships, and you get to be the hero in one part of their business journey (Iâm well aware that […]
The Secrets to Sales Success for YOUR Service-Based Business, Part 1
When I tell you the secret, you may roll your eyes. But bear with me. I promise, it will be worth the read. The secrets to sales success include two main ingredients: Â 1) Processes and 2) Communication. But letâs be honest, most business leaders hate creating and implementing processes. Like Angela Basset, they just want […]
What is a CRO (Chief Revenue Officer)?
Transcription: Is a CRO (Chief Revenue Officer) like a CFO? I get that question a lot. This is CRO like a CFO, and the answer is not at all. A CRO, or a Chief Revenue Officer, is responsible for building your revenue operations. A CRO will coordinate your sales, your marketing, and your customer success […]